The Problem
Problems with Most Store Bras
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When you go to a department store or a lingerie boutique, you are faced with a wide array of various styles of bras.
Despite this seemingly large selection, there are a shockingly small number of cup sizes offered that only fit a very limited number of women. As a result, 85% of women are wearing the wrong size bra simply because their correct cup size isn’t available.
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They also have elastic in the straps that allow for easier sizing. Stretchy fabric provides some “wiggle room” allowing most women to fit themselves into a bra. After some wear and tear, the elastic fabrics begin to stretch and break down. This in turn causes
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Loss in the original fit
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Greater breast movement
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Stress on the shoulders
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Limited circulation and drainage
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Possible breast disease
