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The Problem

Problems with Most Store Bras

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Bra ill 1.jpg
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When you go to a department store or a lingerie boutique, you are faced with a wide array of various styles of bras.

Despite this seemingly large selection, there are a shockingly small number of cup sizes offered that only fit a very limited number of women. As a result, 85% of women are wearing the wrong size bra simply because their correct cup size isn’t available.

They also have elastic in the straps that allow for easier sizing. Stretchy fabric provides some “wiggle room” allowing most women to fit themselves into a bra. After some wear and tear, the elastic fabrics begin to stretch and break down. This in turn causes

  • Loss in the original fit

  • Greater breast movement

  • Stress on the shoulders

  • Limited circulation and drainage

  • Possible breast disease

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