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The Problem

Problems with Most Store Bras

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When you go to a department store or a lingerie boutique, you are faced with a wide array of various styles of bras.

Despite this seemingly large selection, there are a shockingly small number of cup sizes offered that only fit a very limited number of women. As a result, 85% of women are wearing the wrong size bra simply because their correct cup size isn’t available.

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They also have elastic in the straps that allow for easier sizing. Stretchy fabric provides some “wiggle room” allowing most women to fit themselves into a bra. After some wear and tear, the elastic fabrics begin to stretch and break down. This in turn causes

  • Loss in the original fit

  • Greater breast movement

  • Stress on the shoulders

  • Limited circulation and drainage

  • Possible breast disease

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